01
Find live demand
Know which accounts are moving before they raise a hand.
Connect intent across website behavior, CRM history, and fit, then surface the accounts entering a real buying window.
Start here / one loop at a time
Start with one moment that matters.
The fastest path to useful AI is not automating everything. It is translating one meaningful customer behaviour into one valuable action, then proving the loop works.
Choose the outcome
Where is your team losing momentum today?
02
Repair the foundation
Make scattered customer data trustworthy enough to act on.
Resolve identities, fill important gaps, preserve sources, and stop asking your team to make decisions from half a record.
03
Move the pipeline
Turn moments into prepared, approved next steps.
Brief the owner, draft the outreach, and keep every customer-facing action behind a human approval gate.
The first session
Connect. Define. Observe. Act.
- 01
Connect the source
Start with HubSpot and the channels around the moment you chose.
- 02
Describe what matters
Write the condition in plain English. GTM² turns it into visible logic.
- 03
Test against reality
Simulate the rule against recent activity before anything goes live.
- 04
Approve the first move
Review the evidence and proposed action, then put the loop into motion.
Straight answers before you connect anything.
- Do we need a data team to operate GTM²?
- No. GTM² is specifically built for scaling teams that need the capability of a connected GTM data system without staffing a data organization to build and maintain it.
- Do we have to replace our CRM or current stack?
- No. GTM² sits across the systems you already use. HubSpot is the first deep CRM integration, with Slack, Gmail, enrichment, intent, and outbound tools connected around it.
- Does the AI contact customers on its own?
- Not by default. Anything customer-facing can require approval. GTM² shows the evidence, the proposed action, and the draft so a person stays accountable for the final move.
- Is GTM² another workflow builder?
- No. Workflow tools move instructions between systems. GTM² also builds the customer model, detects the moment, explains why it matters, and learns from the result. Action is one layer of the system, not the entire product.
- What is the best first use case?
- Choose a revenue moment with a clear owner and observable outcome, such as a high-fit account returning to pricing, a deal going quiet, or an inbound lead waiting too long. Prove one loop, then widen it.