AI-native go-to-market · by HigherOps

Turn plain
English into
pipeline.

GTM² unifies your GTM data, surfaces the moments that matter, and acts on them in plain English, capture, enrich, score, route, reach. No data team. No credits to ration.

SignalSkill 01 · Capture
8
skills, one connected system
0
credits to ration
100%
of sources shown, with confidence
40+
integrations on the roadmap

Connects to the stack you already run

  • HubSpot
  • Salesforce
  • Slack
  • Gmail
  • LinkedIn
  • Apollo
  • ZoomInfo
  • Outreach

The math behind the name

GTM×AI=GTMsquared

AI doesn't add to your go-to-market. It squares it, the layers compound, so every week you run on GTM² is worth more than the last.

One platform, three layers

Data, intelligence, and action, wired into one growth engine.

Each layer does one job and feeds the next. Run one, or run the stack. They compound: better data sharpens the moments, the moments make the actions smarter, and every action feeds the data back.

Data → Intelligence → Action → repeat

  1. 01
    Abstract grid representing the GTM² Foundation data layer
    Data layer

    Foundation

    Your GTM data, unified.

    Bring every source, CRM, website, product, enrichment, into one identity-resolved place you can actually use. Enterprise-grade GTM data, without the data team.

    • One source of truth
    • Identity resolution
    • Bring your own data
  2. 02
    Abstract orbit representing the GTM² Intelligence layer
    Moments engine

    Intelligence

    The moments that matter, surfaced.

    A tunable AI reads your data and flags the moments worth acting on, and tells you why. Change what counts as a moment in plain English, and see the impact before it ships.

    • Intent + behavior
    • Plain-English tuning
    • Explains every call
  3. 03
    Abstract geometric portrait representing the GTM² Action layer
    Agent skills

    Action

    Describe the outcome. It runs.

    Eight agent skills, capture, enrich, score, route, reach, and more, compose in plain English and act on the moments, with your approval. Open any step; nothing is a black box.

    • Eight skills
    • Compose in plain English
    • Human-in-the-loop
The Action layer, up close

Eight skills that act on every moment.

The Action layer turns moments into motion. Each skill owns one job and hands off to the next: capture, enrich, score, route, reach. Run one, or the whole line. Need something else? Describe it, and GTM² builds it.

Capture → Enrich → Route → Engage → Watch

Eight skills, always working in the background.

04
Outbound

Reach

Launch multi-channel outbound that adapts when the process changes.

03
Routing

Compass

Score every account against your ICP and route it to the right owner.

02
Data

Enrich

Complete, trustworthy records from every source you already trust.

01
Capture

Signal

Know which accounts are in-market before they ever fill out a form.

How it works

From a sentence to a running workflow.

No node canvas to learn. No brittle if-then rules. You describe the outcome; GTM² reasons through the edge cases and builds the automation, and shows you exactly what it will do.

  1. 01

    Connect your stack

    OAuth your CRM and Slack, drop in the GTM² tag. Two minutes, no engineer required.

  2. 02

    Describe the outcome

    Say what you want to happen in plain English, the way you'd explain it to a new rep.

  3. 03

    Review the workflow

    GTM² composes the skills into a workflow and shows every step. Edit by describing the change.

  4. 04

    It runs, you approve

    The workflow runs end-to-end. Anything that reaches a prospect waits for your sign-off first.

You describe

“When someone from a company over 200 employees views our pricing page twice, enrich them, make sure they're not already a customer, and draft a LinkedIn note for my approval.”

Build it

GTM² builds

Ready
  • 01SignalPricing page · viewed 2×
  • 02Enrich3 sources · 96% confidence
  • 03CompassICP score 87 · routed to Dana
  • 04ReachLinkedIn note drafted

Drafted touches wait for your approval before anything sends.

Why GTM²

Built to fix what the first wave of GTM AI got wrong.

01

Your pipeline never stops.

The old way: Tools meter every action with credits, and silently pause your campaigns when they run out.

Flat, predictable platform pricing with a real mid-market tier. Hit a limit and we warn and throttle, a running workflow is never killed mid-flight.

02

We sell software, not your data.

The old way: Most platforms rent their data, mark it up, and hide the source behind a black-box match.

Bring your own data keys, or use ours at transparent pass-through cost. See the source and confidence on every enriched field, no markup hidden in a credit.

03

A skills library you can open.

The old way: “AI agents” you can’t inspect become impossible to trust, audit, or fix.

Every capability is a reusable skill. Compose them in plain English, then open any workflow and see, and edit, every step that runs.

New to AI for go-to-market?

Want AI, but not sure where to start?

Most growing teams know they shouldbe using AI, they just aren't sure how. No jargon here. In three plain steps, this is how GTM² turns “we should do something with AI” into real results.

  1. 1

    You already have the data

    It's sitting in HubSpot right now. No data team, no new system, nothing to rip out.

  2. 2

    AI finds what matters

    Instead of you digging through it, GTM² watches for the moments that signal a real opportunity, and tells you in plain English.

  3. 3

    Then it acts, with your say-so

    Draft the email, update the record, alert the right rep. You approve; it does the busywork.

Pricing

We sell software,
not your data.

A flat platform fee for the system. Data and AI usage is yours to bring, or ours to pass through at cost. No credits. No cliff. Nothing that pauses your pipeline.

Layer A, the platform · flat & predictable

Starter

For founders and small teams getting their first signal.

Early access

  • Core skills
  • 1 CRM + Slack
  • Plain-English builder
Get early access
Most teams

Growth

The mid-market plan the category forgot, full automation, fair price.

Early access

  • All eight skills
  • HubSpot + Salesforce
  • Approvals + roles
  • Source + confidence on every field
Get early access

Scale

For teams running GTM² as the system of action.

Early access

  • SSO + advanced roles
  • Premium integrations
  • Onboarding + priority support
Get early access

Layer B, data & usage · yours or pass-through

Bring your own keys

Connect your own data and AI providers. You pay them directly, at your rates. We never touch the cost, and never mark it up.

Or let us manage it

Don’t want to juggle keys? Run on our negotiated volume rates, passed through transparently, usually cheaper than going direct, billed from a prepaid balance.

Caps you set, warn, never kill Every line item shown at cost Run out of usage, the software still runs
GTM squared

Get early access to GTM²

We're onboarding the first teams now. Join the list and help shape the system that turns plain English into pipeline.

  • Flat pricing, no credits, no surprise pauses
  • Source and confidence shown on every record
  • Eight GTM skills, composed in plain English

No spam. We'll only email you about early access to GTM².