Applied AI / Go-to-market

The math behind the name

GTM × AIGTM squared

Applied AI that translates whatever your go-to-market knows into what your team should do next.

Use what fits / GTM² translatesContext → Intelligence → Action

A GTM² capability, live

Don't read the pitch. Use it.

This is a live customer-facing agent built and run by GTM². It is not a scripted demo. Ask about the platform, bring it a GTM problem, or see how applied AI turns ambiguity into a next step.

Live customer-facing agentInteractive / Ask anything

The translation problem

Your stack is not the problem. Translation is.

Your CRM knows the deal. Your website knows the interest. Your inbox knows the conversation. Your data vendors know the company. The useful context is already there. It is just trapped in different languages.

GTM² does not care which tools you choose. It translates their data and activity into shared context, applied intelligence, and action, then learns from what happens next.

01

How GTM² translates

Whatever goes in, action comes out.

Keep the stack that fits your business. GTM² gives every tool a common operating language, applies intelligence across it, and moves the work forward.

01

Foundation

Every tool, translated into shared context.

GTM² deduplicates CRM records, resolves people and companies, and enriches them from 400M+ contact records, turning the stack you already use into a trustworthy customer model and TAM.

  • Deduplicated
  • 400M+ enrichment records
  • TAM-ready
Animated geometric data foundation symbol
02

Intelligence

What matters now, understood and explained.

GTM² reads the activity across your stack for buying intent, pipeline risk, changing fit, and hidden opportunity. Every moment arrives with the evidence and the reason it matters.

  • Tunable
  • Evidence-backed
  • Always watching
Animated circular intelligence symbol
03

Action

Understanding, translated into action.

Describe the outcome in plain English. GTM² composes the work, shows its plan, and runs it across your stack, with approval before anything reaches a customer.

  • Plain English
  • Human-approved
  • CRM-native

Translation, end to end

Nothing gets lost between happening and doing.

A buyer revisits pricing. GTM² resolves the account, checks fit and history, explains what changed, drafts the next move, and writes the outcome back. The next decision starts smarter.

  1. 01

    Activity

    Pricing revisited · 2×

  2. 02

    Context

    ICP fit · High

  3. 03

    Moment

    Buying window detected

  4. 04

    Action

    Brief + outreach drafted

02

Tunable intelligence

Your GTM logic, in your language.

Tell GTM² what matters. It translates the request into a visible rule, simulates it against your real history, and shows what would change before you approve it.

Plain-English tuner Drafting
“Flag high-fit accounts that revisit pricing twice in seven days, unless there is already an open opportunity.”
Translate to playbook
Proposed change / v.18Simulation / 30 days

01WHEN account.fit = "high"

02AND page = "/pricing" × 2

03WITHIN 7 days

04EXCLUDE opportunity.status = "open"

24

moments

7

new

0

conflicts

Safe to apply. No existing rules overwritten.
03

Action layer

Specialists for every revenue moment.

Each specialist is packed with capabilities that Agents call on to take action for you.

01

Capture

Signal

Know which accounts are in-market before they ever fill out a form.

02

Data

Enrich

Complete, trustworthy records from every source you already trust.

03

Routing

Compass

Score every account against your ICP and route it to the right owner.

04

Outbound

Reach

Launch multi-channel outbound that adapts when the process changes.

05

Inbound

Intake

Capture, qualify, and route inbound the moment it lands.

06

Pipeline

Pulse

Catch at-risk deals while there's still time to save them.

07

Intelligence

Verdict

Learn why deals are won and lost, and what to do about it.

08

Enablement

Brief

Walk into every call already knowing the room.

09

Retention

Anchor

Catch churn risk and surface expansion before the renewal.

10

Onboarding

Launch

Turn every new customer into a fast, clean start.

11

Support

Resolve

Triage and route support so nothing slips.

12

Nurture

Cultivate

Keep the whole pipeline warm with the right touch at the right time.

12 specialists. Infinite agent possibilities.
04

Ways to work

Meet GTM² where the work happens.

Use the app, your terminal, team chat, or the AI you already prefer. Every surface reaches the same context, controls, and approval gates.

01

GTM² app

The full control room.

Explore records, tune intelligence, run specialists, and approve action in the GTM² workspace.

02

GTM² CLI

Built for the command line.

Drive the same governed tools and approval gates from your terminal.

npm i -g @gtm2/cli
03

Slack + Teams

Work where the team talks.

Receive moments, approve next steps, and ask GTM² about any account without leaving chat.

04

Agentic MCP

Bring your preferred AI.

Connect Claude, ChatGPT, Gemini, or another MCP client to act with your permissions and approvals.

Radical pricing honesty

Software, not marked-up data.

Growth includes unlimited enrichment. For AI usage, bring your own key and pay the provider directly, or use ours and we pass the cost through without markup.

Platform plans / flat + predictable

Save up to 30%

Starter

01

$150/mo

Billed annuallySave 25%

For teams putting their first applied-AI workflows into production.

  • Unlimited users
  • Unified records + data hygiene
  • Moments + Slack alerts
  • AI website chat
  • 4 active agents
  • CRM + Slack
Get early access

Growth

02

Unlimited enrichment included

$700/mo

Billed annuallySave 30%

The complete platform, with the data to find and understand your market.

  • Everything in Starter
  • Unlimited active agents
  • Unlimited enrichment from 400M+ contact records
  • TAM building + company enrichment
  • Channel × funnel attribution
  • Website visitors + intent
  • Customer model + lifecycle
  • Slack assistant + interactive moments
  • SSO
Get early access

Forward Deployed

03

Unlimited enrichment included

Custom

We implement and run GTM² with you, backed by hands-on GTM consulting.

  • Unlimited users
  • Everything in Growth
  • Unlimited enrichment included
  • We implement and run GTM²
  • GTM consulting support
  • Priority support
Talk with us
01

Flat platform

Pay for the software and capability, not a mystery bundle of credits.

02

Unlimited enrichment

Growth includes full enrichment from 400M+ contact records. No per-record meter and no data cliff.

03

BYO key or ours at cost

Connect your own AI keys and pay providers directly, or use ours and we pass usage through at cost. Every line item stays visible.

No credit cliffs / no hidden provider markup / no paused workflows Bring your own AI keys / or use ours at cost

Works across the stack you already run

  • HubSpot
  • Slack
  • Gmail
  • Apollo
  • Clay
  • RB2B

Early access

Put applied AI to work.

GTM squared
Request accessDesign partners / 2026

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